The Value of “Open” in Today’s Digital Marketing Ecosystem

June 6th, 2012

Topics: About, Analytics, Analytics 10, Innovations, Services


 

The rapid emergence of new digital touch points in the last few years, including social and mobile channels, provides unlimited opportunities to connect with your customers, partners and employees. These touch points can also provide a method for gathering customer intelligence to improve the relevance and effectiveness of digital marketing.  Whether serving customers an engaging, timely shopping experience or providing marketers with relevant contacts and content at the right moment, the digital opportunity is exploding, but leveraging it can be challenging and overwhelming.

Enter Webtrends. We provide the cornerstone for understanding all your data from disparate channels in one central location within Webtrends Analytics 10, the industry’s most powerful platform for digital analytics and optimization.  Want to unlock customer behaviors on your newly designed e-commerce store, or determine the value of your enterprise intranet based on behaviors and collaboration? Or understand how employees, customers and partners access your valued content? Webtrends provides a unified view into all the analytics data that enables you to drive improvements in digital marketing.

How?  An open platform that lets you freely pull and push data. 

Data in and data out … whether you want to push data from Analytics 10 into your CRM system, email service provider, or marketing automation tool, or pull data in from multiple digital locations such as Facebook, Twitter or YouTube for a unified view, we provide the tools to not just make it possible, but easy. Open, published database schemas, RESTful APIs, and data collection beyond tags (Java Script, Social Plugins, Generator and the list goes on) make it exceptionally easy for marketers to get data in and get data out.  And you don’t have to write code to use our system!

We make intelligence gathering easy because Webtrends is open and easy to integrate.  Unlike other analytics solutions, we have the only enterprise analytics solution not tied to a single vendor’s platform. Yet because we work closely with industry leading vendors, our customers have access to data across their unique ecosystems, such as:

These partnerships make it easy for our customers to get the most out of their existing solutions by making it simple to collect data, report and get results.

Whether you’re adding an intelligence center to your Customer Experience Management (CXM) Solutions, driving towards a more engaged social enterprise, or pushing your data into your CRM, Webtrends is your trusted partner in understanding the world of analytics through a unified, open platform.

For more information, please contact Kristie.Conner@webtrends.com or visit http://webtrends.com/partners/.