Webtrends and the Art of Bicycle Maintenance

June 26th, 2012

Topics: Ads, Advertising, Digital Marketing, Featured, Landing Page Marketing, Services

 

I’ve been commuting by bike for over six years now. The best bike route is often a mix of bicycle dedicated boulevards, busy city arteries, quiet neighborhood streets, and a few sidewalks or alleyways. It will have the fewest stops possible, and gradual inclines rather than steep hills.

After you find a good bike route, you start to dial it in. You time the stop lights and adjust your speed accordingly. You start to notice the dangerous spots and take precaution. You dress for the changing weather, and to be more visible to others. You do routine maintenance to avoid accidents and flats. You reinvest the money you saved from not driving or using public transportation into upgrading your bicycle and gear. You continue to explore new routes. You might raise the handle bar a little to make yourself more aware of what’s around you. And when you pass another cyclist you should ring a bell and say “on your left”.

At Webtrends, we’ve been managing client advertising for over six years. The right online ad formula is often a mix of mobile, social, display and search advertising. It is important to minimize ad interruption and to increase margins through steady growth and optimization.

With Webtrends Ads, the fine tuning is built into the platform. Bids are adjusted automatically to continually achieve your business goal. Day of the week conversion rate is automatically analyzed including recommendations for bid adjustments at different times during the week. Landing Page tests are a cinch to orchestrate for instant feedback on where to redesign your website. Keyword expansion can be programmed to run automatically based on conversion data, and including negative keyword expansion. We work closely with the networks so our clients are always testing new ad products. The provided reporting makes it easy to justify moving more marketing budget from television or print to online. And it’s because of these things that clients tend to raise their bar a little higher and become more aware of their potential. And when they pass by their competitors they politely ring their bell and say “on your left.”

For more information about how Webtrends can help you with your digital advertising, contact our team at chase.wells@webtrends.com or visit Webtrends.com.

  • http://www.rbbell.com/ Rbbell

    Sounds interesting to me as you perfectly established a similar kind of analogy between a cyclist and a corporate company as both should have plans to go further before they start their journey. Both should have a plan B and both should be pre-cautious about the obstacles in the path.