“Webtrends Today” iPad App

August 10th, 2012

Topics: Analytics 10, Digital Marketing, Featured, Mobile, Mobile Measurement, Social

Today we are proud to announce the availability of a new, free app for iPad that places highly relevant marketing analytics and insights, including trending data from websites, Facebook, Twitter and YouTube, at users’ fingertips. The first of its kind app, Webtrends Today is available currently via iTunes.

For Webtrends customers, the iPad app is an innovative extension of the company’s industry-leading digital intelligence solutions, placing the power of Webtrends Analytics in the palms of their hands. However, the iPad app is also a powerful tool for all digital marketers, regardless of whether they are current Webtrends customers or not.

Simply by downloading the app and inputting Facebook, Twitter and YouTube account credentials, all users can enjoy an iPad-optimized, graphically elegant, consolidated view of relevant data from these properties. The data will be current, trending and attractively formatted for sharing within organizations so that marketers can quickly and easily maximize and socialize the powerful marketing insights it delivers.

As part of this launch the App is tagged with the new, industry first, Webtrends Mobile Hybrid-SDK. This SDK provides accurate visitor tracking and session stitching within hybrid apps and/or in situations where the App includes flows to/from Mobile optimized websites.

Here is a breakdown of the different views within the App:

Summary View

View consolidated and trending analytical data across various platforms.

Facebook View

Get the pulse of your community on any of your Facebook pages. Gain easy access to the number of likes and conversations, as well as your social impact, demographics and trending comments.

Twitter view

Measure your influence on Twitter by checking out your current Klout score, number of followers and retweets. You can also keep track of how many people you follow and how many tweets you’ve sent.

YouTube View

Need to know if your video has gone ‘viral’ yet? See the total number of views on each of your YouTube videos as well as your total channel views. Sort your videos by most recent or most viewed and then play any of your videos within the App.

Webtrends View

See up-to-the moment highlights of what is currently tracking on any of your Webtrends Analytics 10 profiles

Analytics 10 Access

Webtrends customers can use this App to easily access Analytics 10 profiles to stay informed on Site, Mobile and Social performance.

The App is available in the iTunes store so make sure you download it and rate it!

We have plans for releasing this same App for other Mobile platforms including Android in the near future. If you would like to read and see more information you can visit the App microsite here.

Benjamin Diggles

About the Author

Director of Digital Marketing

Benjamin drives the enablement and awareness of Webtrends Mobile capabilities and is responsible for all public facing web properties and web marketing enablement. Prior to this role, Benjamin evolved the Agency program at Webtrends helping Agency partners effectively implement Webtrends Mobile Analytics and other solutions into customer campaigns.