Much like “big data,” the term digital intelligence is all the rage. Analysts are analyzing it. Mashable is covering it. Marketers are talking about it.
Good thing, then, that Webtrends has teamed up with the industry’s foremost expert on digital intelligence, Forrester’s Joe Stanhope, to present a new webinar on September 19th at 9 a.m. PDT. “The Era of Digital Intelligence is Here. Are You Ready?” Well, are you?
Ready or not, to give you a preview, here are 5 Things About Digital Intelligence You’ll Learn From Webtrends and Forrester:
What Digital Intelligence Is
The ways brands interact with customers have changed, and the ability to understand customers across digital channels requires a new approach. Digital Intelligence is multi-faceted and multi-channel. More than anything, it’s what a modern digital marketer’s success hinges upon.
Do You Have Digital Intelligence?
Webtrends and Joe Stanhope will outline the elements of what it takes to create true digital intelligence and customer insight across digital channels. Is your organization armed for digital intelligence?
The Elements of Data That Make Digital Intelligent
You need elements of big data to have digital intelligence…but you don’t need digital intelligence to have big data. (BOOM! Mind = blown.) Learn about the elements of data that are major factors for digital intelligence, such as collection, storage and utilization.
How to Build the Human Intelligence for Digital Intelligence
Analytics and algorithms only take digital marketing so far. At some point, every organization requires the creativity and adaptability that only human minds can bring to the table to make digital intelligence actionable, and valuable.
How Digital Intelligence Relates to Marketing Optimization
What’s all of this digital intelligence for if not to constantly create more engaging, more effective customer experiences? In this webinar, viewers will learn how digital intelligence fuels the content testing and targeting that is the backbone of effective and constant digital marketing optimization. You know, the stuff that delights customers, creates the most relevant digital experiences and keeps them coming back for more (and boosts ROI!).
To learn more and register for the webinar, click here.