On October 16th at 11 a.m. HootSuite Enterprise VP of Marketing, Ben Watson is pleased to host Merlyn Gordon of Webtrends to discuss the increasing importance of granular data for reporting on social in “Scaling Social – Actionable Data for Every Department. Register today.
Social media has grown up. No longer is it a pastime, or an add-on, but rather it has become a core element of marketing strategy, and it’s used to drive departmental and even organizational results.
Marketers have historically owned the social adoption and engagement for organizations, and as the maturity of social media campaigns increases, the sophistication of their measurement tools have followed suit.
The other result of this increased focus on social engagement, is the dissemination of social monitoring, listening and engagement across multiple business units. More and more organizations are moving to a model where central control and governance exists on the whole, but individual teams are empowered to engage directly with audiences, in order to best meet customer needs and drive individual programs and objectives.
In “Scaling Social – Actionable Data for Every Department,” we will explore this expansion of social into the entire organization to learn:
- The divide between brands and consumers
- How does social impact organizational and departmental goals?
- What social profiles drive the highest amount of conversions on site?
- What networks drive the highest revenue?
- And how to expand throughout the entire organization