The Impact of Mobile on Marketing. And What to Do About it Next Week.

Smartphones and tablets have had a stunning impact on marketing. No technology has so quickly gained ground as mobile, and the statistics are mind-blowing: Industry experts say mobile will surpass desktop search within the next year, and that 70 percent of mobile searches lead to action within one hour.

And your company was just embracing QR codes. Holy mobile marketing.

Direct marketers, are you paying attention to the mobile tsunami wave rolling on your shores? More importantly, are you doing something about it? Here’s how to get started: attend the DMA Conference in Las Vegas, October 13-18 and get advice from those in the mobile know.

Webtrends‘ own mobile and digital marketing expert, Benjamin Diggles, will be presenting proven tactics on how brands can gain a deep understanding of their customer’s mobile behaviors by measuring, segmenting and optimizing mobile marketing campaigns. He’ll also be on the panel for The Cutting Edge of Mobile Marketing session, brought back by popular demand from the 2011 DMA conference. It offers ideas for key marketing initiatives to implement right now.

If you happen to be attending, make sure to stop by Webtrends’ booth #741 for a tour of the latest solutions for mobile marketing and measurement, and site and social measurement too. While there, enter the raffle to win an iPad.

In the meantime, download a free report, courtesy of Webtrends and the Mobile Marketing Association, The MMA Primer on Mobile Analytics.