Today, Marketo announced the launch of their new marketing ecosystem – Marketo LaunchPoint, with Webtrends as one of the founding participating partners, as well as a participant in this morning’s “Good to Great” virtual marketing event. Marketo LaunchPoint is the most complete ecosystem of compelling solutions for marketers. Categories include analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, sales tools, social media and lifecycle marketing. (scroll down to see cool infographic )
Here at Webtrends, we recently adopted Marketo to power our communications, and are currently developing some innovative new ways to leverage Webtrends unified digital intelligence and real-time data streams to improve the relevance and timeliness of our communication through Marketo. We plan to make these available through LaunchPoint to help other Marketo customers better target prospects and improve conversion rates across digital channels.
This whole ecosystem is but one part of what Marketo calls the “Marketing Nation.” The Marketing Nation is where people, technology and ideas converge to help marketers get the fastest speed to results. It combines best practices with knowledge & ideas, community, consultants & experts, and integrated solutions to deliver a comprehensive solution. We agree with this perspective. No one company can deliver it all to your company. A vibrant ecosystem, coupled with expertise and the right technology, is critical to success.
At Webtrends, we’ve always maintained an openness that makes it easy to integrate our data, testing, or content targeting to other best-of-breed marketing applications. This includes Marketo. From leveraging Webtrends Streams to trigger communications based on current visit behavior or using lifetime multi-channel visit history to inform nurture campaigns, together we can make marketing more relevant, timely and effective.
We’re happy to be part of the program and to be partnering with, and using, Marketo. Stay tuned here on the blog over the next few months. As we complete our deployment and rollout of Marketo, we’ll be sharing our successes and learnings in using Webtrends together with Marketo to improve our digital marketing success. Do you use Marketo? What opportunities do you see to leverage Webtrends data to improve targeting? We’d love to hear your ideas.