Making the Social Enterprise More Measurable: Sharepoint Conference 2012

It’s the most exciting time of the year for the 10,000 people for whom SharePoint is “not just a product – it’s a way of life”, as noted in the opening keynote at the 2012 SharePoint Conference in Las Vegas.  It’s an exciting time for us here at Webtrends because we are here this week to announce the extension of our alliance with the SharePoint team as a Microsoft-preferred analytics solution.  And we are very pleased to announce that Webtrends for SharePoint has been updated with exciting new functionality and compatibility with the new SharePoint 2013 and Office 365.

Monday’s jam-packed day of content, demos, and meetings (and parties) clearly demonstrated that there is a ton of excitement for SharePoint 2013.  Companies are talking about new ways to collaborate, new ways to leverage the cloud, and whole new ways to do business.  From new community site functionality to the integration of Yammer to anytime, anywhere access via mobile, to the explosive growth in the use of Office 365, Microsoft is definitely changing the face of business productivity.

We’ve had some great discussions already with customers, prospects, and partners, and one thing is clear – measurement is more important than it’s ever been, as companies struggle to understand and quantify the true business value they achieve for the significant investments they are making – in other words, prove ROI.  After all, if you don’t measure it, you can’t improve it.

To that end, we’ve made some significant enhancements to Webtrends for SharePoint, and we made sure that they work for both the new SharePoint 2013 and SharePoint 2010.  A few highlights –

• Heatmaps – At-a-glance, yet detailed, view into visitor activity
• Updated data collection tag and installer to simplify implementation and speed time to results
• Even more SharePoint data collected automatically – Lists, List Items, FAST search, Social Actions, and more
• Deeper visitor-level analytics  – with measurement by department, office, geography and manager – providing an effective approach to segmentation and identifying power users, teams, and groups
• Support for new Community Sites – understand adoption, contribution, consumption and collaboration (SharePoint 2013 only)
• Enhanced support for Office 365

Are you at the SharePoint conference?  If so, come see us in booth #928.  We’ll give you a demo of all that’s new.  If you’re not here, we’re sorry you’re missing the fun, but if you drop us an email at sharepoint@webtrends.com, we’ll connect after we get home.

Best thing about all of this?  We’re not even done yet.  We’ve got more exciting things to announce before this week here in Vegas is done.  The social enterprise becomes even more measurable.  Stay tuned!