Unlocking the Business Value of the Social Enterprise

Everyone’s talking about the Social Enterprise and how it can transform your org – whether by unlocking expertise, connecting teams and people, or improving communications with customers. Ultimately, the real purpose of this business transformation is to improve productivity and  increase profitability.

But how do you measure the success?  On a Webtrends webinar yesterday,we were pleased to have Charlene Li of Altimeter Group, an industry leader in social business strategy, and Jeff Seacrist, VP of Partner Solutions at Webtrends, discuss insights and best practices for how to measure this growing market.  Highlighted tweets from the webinar follow: