Alex's Blog

I’d like to start by saying this is a dream come true. If you were there with me through the keynotes at last week’s Engage, you know what I’m talking about.

The Web Analytics Association has played an important role in uniting us in our craft and providing an outlet and resource for practitioners in our industry. Today, I am fortunate enough to have been voted in, by my fellow members, to join the group as a member of their board. I am honored to be in such good company. I’m looking forward to bringing energy and vision with me to the board. It’s been invigorating getting to meet some of the new and existing board members already such as Anil Batra, Jim Sterne and Seth Romanow. The outpouring of congratulations and support has been humbling.

I have a point of view that I’m bringing with me to my position. Currently we focus on vendors and analyst and practitioners as our target group, but I think we need to add ‘consumers’ of the information as well (e.g., marketers, C-levels, etc.). Issues like “what is a visitor?” need closure. I believe there is an identity issue that the industry needs to take on. To quote Jim Novo “we are an industry of tinkerers.” We have to break through the clutter and provide a clear value to customers. Make sense of the numbers. Get down to the point of it.

In the spirit of openness I want your help. I would like to reach out through this blog when appropriate to get your thoughts on issues.

Thank you to those who voted for me and congratulations to the other new members of the board.

Alex