June 20th, 2011
Filed Under: Analytics, Buzz, Digital Marketing, Events, Facebook, Social, Social Media Measurement
Facebook Marketing: “Are we there yet?” You could be one block away from your driveway or entertaining this question for the millionth time along a ten day roadtrip. “Are we there yet?” drives us all crazy no matter where we are going. Yet, we continue driving, onward, forward, closer to our destination. Today, as we examine
Read moreJune 16th, 2011
Filed Under: Analytics, Buzz, Digital Marketing, Events, Social, Social Media Measurement
As the nationwide four city series of half day conferences showcasing the latest trends in Facebook marketing comes to a close today in San Fransisco, the rigorous approach to the Facebook marketing remains. After attending the Chicago session earlier this week, I have compiled a robust list to assist you uncover the latest marketing mysteries. On
Read moreJune 15th, 2011
Filed Under: Analytics, Buzz, Digital Marketing, Events, Facebook, Social, Social Media Measurement
Remember when the success of a campaign was measured by guesswork and magic? Focus groups, human polls and 1-800 numbers were used to capture marketing data. As the digital era emerged, companies invested in their own web sites and did their best to capture, monitor and analyze the traffic. A large investment was placed into
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