December 11th, 2012
Filed Under: Analytics, Digital Marketing, Featured, Innovations
Three years in the making from vision to execution and it’s finally here! Today, Webtrends is proud to announce the Re-Imagination of Digital Marketing: Webtrends Streams.
Read moreMarch 26th, 2012
Filed Under: Featured, Perspectives
Today, Webtrends delivers on the ability to tie together a single person’s activities over multiple visits to a web site, a mobile site, a mobile application and a Facebook application. AND we take it a step further to tie together that individual’s activity over multiple sets of those locations—over time, place and behavior.
Read moreFebruary 12th, 2012
Filed Under: About, Digital Marketing, Featured, Perspectives
Today’s world is all about data, and lots of it. We create data with almost everything we do – clicks, queries, purchases, tweets and Likes. The data adds up, and it’s golden if you know how to make sense of and act on it. It’s game-changing Moneyball data, there for the taking.
Read moreJune 24th, 2011
Filed Under: About
Webtrends Employees, Partners and Friends, Earlier this week in New York, I had the honor of accepting a Stevie Award for Executive of the Year 2011 in Computer Software and the American Technology Award for best eCommerce Platform. In accepting these awards, I was clear that these successes were achieved by the entire Webtrends team, and wanted
Read moreAugust 4th, 2010
Filed Under: About, Digital Marketing, Perspectives
Wow! There has been LOT of noise in the blogosphere in the last week following The Wall Street Journal series on online privacy. The debate has been extended by many of my peers in the industry who universally cry foul in response to the claims made by The Journal’s writers. If you haven’t read the
Read moreJune 15th, 2010
Filed Under: Digital Marketing
AUDIO INTERVIEW: Webtrends CEO Alex Yoder and Director of Marketing Programs Marko Muellner talk about IBM and Coremetrics merger (MP3) Adobe bought Omniture last year, and today, IBM bought Coremetrics. If anything proves we’re on the right track, it’s the growing importance of data-driven decision making. Businesses, governments, and non-profits all realize that facts and
Read moreDecember 15th, 2009
Filed Under: Buzz, Digital Marketing
December is a very popular time for retrospectives and predictions. As the weather grows colder and the holiday seasons approaches, we often look back to remember what has happened in our world. We also look forward, to the future, to imagine what lies in store for us there. As the CEO of Webtrends, I have
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