Today, Webtrends delivers on the ability to tie together a single person’s activities over multiple visits to a web site, a mobile site, a mobile application and a Facebook application. AND we take it a step further to tie together that individual’s activity over multiple sets of those locations—over time, place and behavior.
Big Data, Remarkable ROI
Today’s world is all about data, and lots of it. We create data with almost everything we do – clicks, queries, purchases, tweets and Likes. The data adds up, and it’s golden if you know how to make sense of and act on it. It’s game-changing Moneyball data, there for the taking.
An Open Letter From Alex Yoder to the Webtrends Community
Webtrends Employees, Partners and Friends, Earlier this week in New York, I had the honor of accepting a Stevie Award for Executive of the Year 2011 in Computer Software and the American Technology Award for best eCommerce Platform. In accepting these awards, I was clear that these successes were achieved by the entire Webtrends team, and wanted
The Answer is the Domain: Reaction to the WSJ Privacy Dust-Up
Wow! There has been LOT of noise in the blogosphere in the last week following The Wall Street Journal series on online privacy. The debate has been extended by many of my peers in the industry who universally cry foul in response to the claims made by The Journal’s writers. If you haven’t read the
IBM and Coremetrics Merge: You Knew This Was Coming
AUDIO INTERVIEW: Webtrends CEO Alex Yoder and Director of Marketing Programs Marko Muellner talk about IBM and Coremetrics merger (MP3) Adobe bought Omniture last year, and today, IBM bought Coremetrics. If anything proves we’re on the right track, it’s the growing importance of data-driven decision making. Businesses, governments, and non-profits all realize that facts and
Top 5 trend predictions for analytics in 2010
December is a very popular time for retrospectives and predictions. As the weather grows colder and the holiday seasons approaches, we often look back to remember what has happened in our world. We also look forward, to the future, to imagine what lies in store for us there. As the CEO of Webtrends, I have
Adobe’s Acquisition of Omniture Benefits the Entire Industry
In terms of unexpected prizes, today’s news that Adobe has purchased Omniture is a gold ring for the entire web analytics and measurement industry. There will be a great deal of speculation over the coming days about what this $1.8 billion acquisition means. But a few things are already clear in my mind: The importance