September 16th, 2009
Filed Under: Digital Marketing
In terms of unexpected prizes, today’s news that Adobe has purchased Omniture is a gold ring for the entire web analytics and measurement industry. There will be a great deal of speculation over the coming days about what this $1.8 billion acquisition means. But a few things are already clear in my mind: The importance
Read moreAugust 18th, 2009
Filed Under: About, Perspectives
One year ago today, I stepped into the role of Webtrends CEO and president with one primary goal: To reassert this company’s focus on the success of our customers. Twelve extremely busy months later, I’m writing to you to recap how we’ve delivered on this promise. Some might point to the record profits we’ve recorded
Read moreAugust 4th, 2009
Filed Under: Digital Marketing
Just two weeks from now, August 18 to be exact, it will have been a year since I took the helm of Webtrends. I have to admit that there have been some changes in me personally over that period of time. I now have much larger bags under my eyes and I no longer giggle
Read moreApril 16th, 2009
Filed Under: Digital Marketing
I’d like to start by saying this is a dream come true. If you were there with me through the keynotes at last week’s Engage, you know what I’m talking about. The Web Analytics Association has played an important role in uniting us in our craft and providing an outlet and resource for practitioners in
Read moreMarch 27th, 2009
Filed Under: Digital Marketing
Did anyone else watch Barack Obama’s Whitehouse.gov Town Hall meeting yesterday online? I thought it was a great extension of the administrations promise to use open, social tools to help communicate with and listen to the American public over the term of this presidency. Full disclosure: Whitehouse.gov is a WebTrends customer and we’re proud of
Read moreMarch 6th, 2009
Filed Under: Digital Marketing
Today, the White House announced the US’s first Federal CIO. This news comes on the heels of grumbling about privacy concerns from the government using cookies at all. Additionally, the FTC just released a Position Paper (PDF) relating to online Behavorial Advertising and 1st party versus 3rd party approaches. Obama’s administration is clearly beginning to
Read moreMarch 3rd, 2009
Filed Under: Digital Marketing
I am excited to announce that I’ve submitted my nomination for the Web Analytics Association Board. The movement of data to insight and insight to action is the single biggest challenge facing the industry today. The abundance of data available to web analytics professionals is growing so quickly and from so many sources it is
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