July 19th, 2011
Filed Under: Analytics, Innovations, Perspectives
As part of the initial research I conducted for this article I made stops at Wikipedia, Google and Twitter. I used the same search term on each platform and was able to find some valuable information, but this took quite a bit of time. Wikipedia and Twitter didn’t have much information at all and it
Read moreJuly 8th, 2011
Filed Under: Perspectives, Social Media Measurement
With Twitter’s recent acquisition of BackType, it appears as if the micro-blogging platform is dressing up its in-house Analytics offerings to address the need for monetization. With the ability to aggregate and analyze the mass of comments and tweets surrounding a URL from around the Internet, Twitter will be able to demonstrate the value of
Read moreMay 31st, 2011
Filed Under: Mobile, Mobile Measurement, Perspectives
I get to see a lot of new and interesting techologies as part of my role – this one not so new, but very interesting. According to Wikipedia, a QR Codes, “is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged
Read moreMay 9th, 2011
Filed Under: Social Media Measurement
As marketing analyst intern here at Webtrends, using data for action or insight is a core part of my job. Whether that data comes from our own tools or from other products/services, like Google Insights for Search or Crimson Hexagon. A recent project had me working with Webtrends Social Measurement. After taking a deep dive
Read moreApril 30th, 2011
Filed Under: Buzz, Social, Social Media Measurement
Yesterday our pre-Royal Wedding Buzz infographic was picked up by Mashable with other mentions in USA Today, Chicago Sun Times, Geek Sugar and more. Today our Royal Wedding Social Media Snapshot, which highlighed what happened from Noon PST April 28 until 24 hours later, was covered by some of the same publications. This had me thinking
Read moreApril 18th, 2011
Filed Under: Perspectives
Every Website is unique; each having it’s own behaviors. Therefore, each site’s respective Web Analytics is the story of it’s behavior. From the evidence that Analytics provides we, essentially, can personify a digital experience by understanding even a few traits of behavior. What follows is a list of five behavioral traits significant across the web.
Read moreMarch 30th, 2011
Filed Under: Perspectives
For Online Media Publishers (OMPs) the ability to track and report on the performance of your “content” is a key difference between yourselves and the more traditional outlets. Yet, one of the persistent similarities between most OMPs’ and the traditional outlets is that revenue comes from either advertising or subscribers. This doesn’t change the fact
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