I recently had someone ask me about how A/B/n and Multivariate Testing are different from Usability Testing. The simplest way of distinguishing the two approaches is the manner in which testing is conducted and the size of the audience participating in the testing. A/B and Multivariate testing is done on “live” pages and “real” site
Organizational requirements for building a testing program
Has your marketing moved beyond guessing? If your company is like a lot of other companies, someone within your organization (maybe you) has considered, tried but stopped, or is actively testing key entry pages, landing pages, funnels and/or other conversion focused pages of your website. Our more than five years of experience in the site optimization
Simply start by keeping things simple
Getting started is key - you’ve got to take that first step Our work in both analytics and optimization gives us unique perspective on a broad range of client adoptions ranging from just starting to explore site optimization with simple A/B testing to extremely sophisticated teams moving from multivariate testing to personalization. One consistency we have
Success is not a 1 time event!
Optimization is a Program not Just a Project Similar to other marketing disciplines like PR, SEO, social marketing and customer relationship management, Optimization should not be viewed as an occasional project-based endeavor, but rather as an ongoing effort that builds on itself. Publishing one press release or simply creating a Facebook fan page does not
5 Holiday Site Optimization Tips
Seasonal Optimization Tips Transcend the Holidays I was recently asked to compile a short list of site optimization tips to help marketers get a competitive edge during the holidays for a lead generation campaign. Although these tactics can boost short-term marketing performance (e.g. time sensitive discounts, targeting content to returning visitors, compelling offers, etc.), the
Onsite Targeting: Widen the Sales Funnel with More Relevant Content
Earlier this week, eMarketer forecasted “2010 will bring a return to double-digit online ad growth, with global spending set to reach $61.8 billion.” The online ad market will increase to nearly $100 billion by 2014. That’s amazing news for those who sell ad space. But is it the best way to spend your advertising dollars?