Optimization is disruptive and will make people at your organization uncomfortable. This is a good thing. The way most organizations work with websites doesn’t naturally encourage continual improvement. While a lot of changes might be made, the impact of those changes and why they are made aren’t always evaluated. A typical workflow might look like
Targeting added to Webtrends Optimize!
As a tech geek, one of the best parts of working for Webtrends is playing with new technology. I’ve seen Optimize evolve over the past few years and although it has made huge strides, this is, no doubt, the biggest release. I have never been more excited to use a new version of Optimize. Today
Why optimization is like social media
Quick, short term wins are possible with optimization, however the real value comes as it builds and evolves with your audience. Because of this, I liken optimization to social media. Here are 3 quick reasons why optimization and social media are similar: 1. Users tell you what’s wrong and you can respond Your users
Webinar: The Fundamentals of Multivariate Testing and Site Optimization
Heard about site optimization, but know nothing about it? Want to learn about A/B and multivariate testing or optimization in general? If so, then check out this educational webinar about the basics of optimization: The test methods available, when to use them, and real-life examples The language of site optimization Where and how to start
What skills are necessary for optimization?
Use analytics? Update your website? Then you have everything you need. While optimization is a distinct process, it shares the same skill set as these common online marketing practices. Similar to analytics, optimization requires implementation, data analysis and measurable marketing goals. And as with updating a website, you need creative and design expertise, web development and
Webtrends Optimize: Adding to the Webtrends Arsenal
Because of the acquisition of Widemile and the recent release of Webtrends Optimize, we are updating The Open Campaign to reflect the transition of Widemile to the Webtrends family. The campaign will stay the same but we want to recognize that Webtrends officially has an optimization solution in its roster. I was already excited to
Dealing With Low Traffic During Testing
Low traffic is probably the most common testing problem. Since traffic equals data, it is essential that you get enough traffic so that you can trust your data. Unfortunately, low traffic also is one of the problems where people feel they have no control. Unless you can spend more money on advertising to drive traffic,