May 24th, 2013
Filed Under: Digital Marketing, Perspectives
How is your enterprise organizing for content marketing? Here are the elements every enterprise needs to first consider before tackling how to organize for producing and distributing content.
Read moreSeptember 28th, 2012
Filed Under: Analytics, Social, Social Media Measurement
Who knew Altimeter Group’s preeminent social media analyst Susan Etlinger was into Ultimate Fighting? That was just one of the interesting things attendees of Webtrends’ latest webinar, “Measurement Strategy Quantifies Your Social Media Investment”, learned as Susan often referred to the UFC as an organization with an effective social media engagement strategy. Good for you,
Read moreSeptember 17th, 2012
Filed Under: Analytics, Analytics 10, Digital Marketing, Featured, Innovations
Much like “big data,” the term digital intelligence is all the rage. Analysts are analyzing it. Mashable is covering it. Marketers are talking about it. Good thing, then, that Webtrends has teamed up with the industry’s foremost expert on digital intelligence, Forrester’s Joe Stanhope, to present a new webinar on September 19th at 9 a.m. PDT. “The Era of Digital Intelligence is Here. Are You Ready?” Well, are you?
Read moreJune 28th, 2012
Filed Under: Digital Marketing, Events, Featured, Marketing Optimization, Optimization
At Forrester’s Customer Experience Forum, the themes that we at Webtrends are focusing on were repeatedly reinforced: relevance in real-time, successful personalization through analytics, testing, targeting & segmentation and, of course, on-going campaign optimization.
Read moreApril 20th, 2012
Filed Under: Events
During the two day conference in LA this week, every keynote and track session started and ended with the customer. Instead of focusing on topics like how to acquire more fans on Facebook, or how to increase click-thru rates, the speakers discussed ways to get a holistic view of the customer, how to engage with the customer and how to put the customer at the center of the business.
Read moreApril 20th, 2012
Filed Under: Facebook, Featured, Social, Social Media Measurement, Social/Apps
Webtrends is one of only NINE companies in the world to be certified for the development of three or more Facebook preferred designations!
Read moreJanuary 30th, 2012
Filed Under: Analytics, Customer Stories, Digital Marketing, Optimization, Perspectives, Social
Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,
“What was our return on investment?”
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.
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