The results are in! Last week Webtrends sent their first in a series of messages with the intent of driving engagement in the Open Campaign. As discussed in my last blog post they did some list segmentation as well as some subject line testing. In this post we’ll dig into the results of the send

You may have noticed this week is the week of email on the Open Campaigns (both from the blog posts as well as messages you’ve received in your inbox). This week Webtrends will sendthe first in a series of emails designed to engage their current customers and prospects with the content of this campaign. The

After you’ve done the hard work of getting visitors to your site, as a marketer, you have a couple more jobs to do – you need to pay attention to your visitor’s behavior, intentions, and actions and then you need to deliver the most compelling content possible at the right time through the right medium.

At ExactTarget, we believe it is the duty of every Email Service Provider (ESP) to help marketers deliver permission-based email and digital one-to-one communications to their customers, prospects, and partners. We do not sell or rent lists, and we discourage our clients from doing so. We hate spam as much as consumers do, and we