September 26th, 2011
Filed Under: Buzz, Events, Social, Social Media Measurement
Twitter highlights the winners from the 64th International Motor Show The 64th Frankfurt Motor Show revved up this week with an average of 75 production cars revealed, as well as more than a dozen concepts from just about every car manufacturer. As motor heads from around the world descended on the event to see the
Read moreJuly 20th, 2011
Filed Under: Buzz, Perspectives, Social
Todays events eclipsed the actual breaking of the story, the mentions accelerated as the committee went viral and that punch by Wendi Murdoch was felt around the world…
Read moreJune 6th, 2011
Filed Under: Buzz, Mobile, Mobile Measurement, Perspectives
With the rise in mobile apps and content delivered on personal devices, mobile analytics are becoming increasingly important tools for marketers to understand their customer base. With all the buzz around mobilising content, what does the marketer need to know to make sure the investment meets their objectives? Here’s Christian Howes, Head of Solutions Engineering,
Read moreMay 25th, 2011
Filed Under: Analytics, Buzz, Perspectives, Social
From the world’s biggest focus group to the sex lives of iPhone-users, Christian Howes explains why data is at the heart of social commerce Data is vital to a business, and we all should love it. It’s easy to switch off at the thought of it, but data is changing the world we live in.
Read moreMay 23rd, 2011
Filed Under: Perspectives, Social, Social/Apps
Last week’s episode of The Apprentice (UK) was a lesson in app development, but not in the way that the producers probably would have intended. Those in the industry know that making apps is not an easy task and is near-impossible to do on the 24-hour turnaround that the contestants experienced. Granted, the apprentices were
Read moreApril 29th, 2011
Filed Under: Buzz, Social Media Measurement
With the royal nuptials upon us, the socialsphere is buzzing about everything from the dresses (yes, plural), to wedding party and players, to the weather forecast. We took a look at buzz across social networks, blogs, microblogs and news media to see who was buzzing, from where, and what about. The findings may surprise you.
Read moreMarch 2nd, 2011
Filed Under: Buzz, Perspectives
When it came to the Apple iPad 2 announcement earlier today, one thing dominated the buzz—and that thing was the Apple man himself. Tech press and bloggers have been buzzing all week about whether Jobs would make an appearance, and according to Jobs, he wouldn’t miss it. The twittersphere was ripe with comments equally about
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