Google has been consistently updating their algorithm to improve the organic results since their inception. Previously, these updates were often referred to as “the Google dance”, where organic rankings would change based on new variables and algorithmic elements and webmasters would be scrambling to make changes to improve their rank within the SERP. Recently,
Google Changes Things Up With Media Ads
After introducing paid video placement on the search engine results page (SERP) 2 years ago with the introduction of the Video Plus Box (now known as Video Extensions), Google has released a new video format, Media Ads. Media Ads is a giant step forward for Google in several aspects as it uses a completely new
Your Audience is on Facebook
These days people are spending more time online than they are watching television. As an advertiser, you want to be where your audience is. Clearly, it’s online. More specifically, they are on social networks. In fact, a recent Nielsen study found 40 percent of U.S. online time is spent on just three activities – social networking,
Increase Clicks & Conversions for a Very Happy Holiday
It’s November already! Time to prep for the holiday season with these 10 Tips on how to survive—and thrive—with a paid search plan that rocks. Why are the holidays a big deal for paid search? Last year, according to comScore, $27 billion was spent online during the holiday shopping season. That’s $27 billion changing hands in