September 14th, 2009
Filed Under: Segmentation
Our senior researcher on this project, Kristen Holtz, has informed me that through 9-13, we have collected 136 completed surveys out of 479 presented to site visitors (28%). We are making progress toward the 300 responses we need to calculate scores and impacts, but the rate of data collection depends on site traffic, which is
Read moreAugust 18th, 2009
Filed Under: Segmentation
By Rhonda Berg, Research Manager. As a marketing research and database professional with 18 years of experience, Rhonda manages ForeSee Results’ own industry research, including the Top 100 E-Retailer Satisfaction Index and the quarterly E-Gov Index, among many other projects. She also serves as an internal consultant to research analysts regarding statistics, methodology, and survey
Read moreAugust 4th, 2009
Filed Under: Segmentation
Each Open Campaign partner gets a week when their content is the featured content and ours is drawing to a close. We’ve tried to fill you in on what we do and how we do it. What have we missed? We’ll be back intermittently to fill you in on how the survey collection is going.
Read moreJuly 31st, 2009
Filed Under: Segmentation
We see online satisfaction as fitting into a Web Analytics Ecosystem (defined in part by Eric Peterson in this white paper). No matter what you’re doing, the customer should be at the center. Which of these aspects of the ecosystem do you think are your biggest strengths and which are your biggest challenge?
Read moreJuly 30th, 2009
Filed Under: Segmentation
In the last two posts, Larry and I told you a little bit about what we’re doing for the Open Campaign, but I wanted to explain a bit about how we do it. We use a methodology created by an economist at the University of Michigan that shows that increasing customer satisfaction makes customers more
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