Over here at the Open Campaign we are trying a variety of different communication methods to get people interested in this campaign. We’ve had banner ads on New York Times, Linked in, Ad Freak and others. These have driven nice spikes in traffic (quantity) as people clickthrough to see what we are all about. But,
Voice of the Customer with Behavior of the Customer
I love Foresee Results data. They are able to capture valuable customer input about the visitor experience on our site and provide me and my team with concrete data that helps us make the site better. What we have to remember as we evaluate customer feedback is that what we say and what we do
Access the Data
For me, this campaign is about getting access to the data – freeing the data from the analysts domain and pushing out to the public. Too often we rely on the analyst to make sense of the numbers in dashboards and scorecards and weekly reports. But, in a marketing team, these are all OUR numbers.