May 10th, 2013
Filed Under: Events, Mobile, Perspectives
VP Mike Ricci and Benjamin Diggles, Director of Digital Marketing, were at this week’s Mobile Marketing Association Forum 2013 in NYC. Mike presented on mobile analytics, and, live tweeted key takeaways from several other speakers. We’ve collected his tweets here for you. Great event!
Read moreFebruary 7th, 2013
Filed Under: About, Events, Social Enterprise
Everyone’s talking about the Social Enterprise and how it can transform your org – whether by unlocking expertise, connecting teams and people, or improving communications with customers. Ultimately, the real purpose of this business transformation is to improve productivity and increase profitability. But how do you measure the success? On a Webtrends
Read moreJanuary 29th, 2013
Filed Under: Engage, Events
Hundreds of tweets later, we attempted to select a few choice and popular tweets that reflected the content and spirit of Engage 2013 earlier today. We appreciated your many thoughtful insights and frequent sharing of our great speakers, sponsors and experts. Keep tweeting w/ #WTengage through tomorrow!
Read moreDecember 13th, 2012
Filed Under: Uncategorized
Today we presented a webinar introducing Webtrends Streams – the revolutionary new product that will change the way digital marketers drive top and bottom-line results. Our experts were joined by Eric Peterson, Founder, Web Analytics Demystified, who calls Streams ‘truly disruptive.’
Read moreNovember 29th, 2012
Filed Under: Events, Landing Page Marketing, Optimization, Optimize
Today, Marketing Sherpa presented key findings from their Landing Page Optimization Benchmark Report on our joint webinar. We also provided real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how increasing these rates is possible for everyone.
Read moreNovember 12th, 2012
Filed Under: Customer Stories, Optimization, Optimize, Testing
Webtrends Optimize combines a selection of test types that allow clients to identify and target their most valuable customer segments, and then target these specific segments with customized campaigns, offering real-time relevant content.
Read moreNovember 7th, 2012
Filed Under: Events, Featured, Social, Social Media Measurement
On Wed 11/7, Webtrends & John Lovett, Senior Partner at Web Analytics Demystified, presented a webinar to introduce 4 types of metrics for measuring success of your social media, and provided actionable take-aways to help organizations develop a consistent and repeatable measurement program.
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