What’s a-Buzz at CES

January 9th, 2012
Filed Under: Buzz, Events

The crowds are descending upon Las Vegas this week for the biggest technology show in the world – the 2012 International Consumer Electronics Show (CES). Approximately 150,000 people are expected to hit the show floor this year. The good news for the crowds is that the show no longer overlaps with the Adult Entertainment Expo,

Read more

Genius in the Age of Enlightenment Panel at #PivotCon

October 24th, 2011
Filed Under: Events

I recently led a session at #PivotCon 2011 in NYC – the marketing conference unlike any other in that it’s singularly focused on the Rise of the Social Consumer and how brands in the know are connecting with those consumers. photo by Nina Tekwani I (@hopefrank) was joined on stage by the CMO of Zinio,

Read more

Why Enterprise Marketers Should be Wary of Google Analytics

September 30th, 2011
Filed Under: About, Optimization, Perspectives, Search Engine Marketing

You might have heard about Google’s new enterprise analytics offering (just check Google search – LOL). As always, we’re delighted to see new developments within the industry, but we also believe it’s important to understand the details that marketers must consider when choosing a measurement and optimization partner. While Google expanding its analytics offering may,

Read more