When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance
Google Knows How to Increase Clicks
Google’s social network Google+ started strong but traffic quickly flattened out. So how does one of the most powerful tech companies expose its struggling social network to more users in an effort to increase traffic and engagement? A complicated algorithm built by talented people with PhDs? An expensive acquisition? A boatload of $$? Nope. A
Five Ways to Optimize Product Pages on Etsy.com
I’m a new fan of Etsy.com. The site focuses on selling handmade products such as art, jewelry, photography and other products. It’s a great way to find very unique, well-made items for gifts…or yourself! Their Wikipedia entry describes them as a “crafty cross between Amazon and eBay.” Recently I bought a very cool pin there
Five Ways to Find Optimization Opportunities On Your Website
Website optimization is a process. But where do you start? After all, you see your site everyday! How do you pick out one place to begin? Here are 5 ways to find optimization opportunities on your own site. 1. Look at your site as an outsider You look at your site all day. You’ve spent
Why Yes Virginia: You Can Combine Hitting on Strangers and Conversion Rates
I just discovered a new dating startup called Cheek’d. You order cards from them with quirky come-on lines and instructions to go to Cheekd.com to enter a unique code which will bring up the dating profile of the person who gave it to you. With funny lines such as “Don’t overthink this” and “I just