June 18th, 2012
Filed Under: Marketing Optimization, Optimization, Site Optimization, User Experience
What are the four key mistakes Lucas made with this movie and how do they apply to your online marketing?
Read moreJanuary 5th, 2012
Filed Under: Marketing Optimization, Services, Site Optimization, User Experience
When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance
Read moreSeptember 29th, 2011
Filed Under: Digital Marketing, Landing Page Marketing, Optimization
Google’s social network Google+ started strong but traffic quickly flattened out. So how does one of the most powerful tech companies expose its struggling social network to more users in an effort to increase traffic and engagement? A complicated algorithm built by talented people with PhDs? An expensive acquisition? A boatload of $$? Nope. A
Read moreSeptember 12th, 2011
Filed Under: Digital Marketing, Landing Page Marketing, Optimization, Optimize, Perspectives, Site Optimization, Social, Testing, User Experience
I’m a new fan of Etsy.com. The site focuses on selling handmade products such as art, jewelry, photography and other products. It’s a great way to find very unique, well-made items for gifts…or yourself! Their Wikipedia entry describes them as a “crafty cross between Amazon and eBay.” Recently I bought a very cool pin there
Read moreSeptember 6th, 2011
Filed Under: Digital Marketing
Website optimization is a process. But where do you start? After all, you see your site everyday! How do you pick out one place to begin? Here are 5 ways to find optimization opportunities on your own site. 1. Look at your site as an outsider You look at your site all day. You’ve spent
Read moreAugust 26th, 2011
Filed Under: Perspectives
I just discovered a new dating startup called Cheek’d. You order cards from them with quirky come-on lines and instructions to go to Cheekd.com to enter a unique code which will bring up the dating profile of the person who gave it to you. With funny lines such as “Don’t overthink this” and “I just
Read more
