Google Knows How to Increase Clicks

September 29th, 2011
Filed Under: Digital Marketing, Landing Page Marketing, Optimization

Google’s social network Google+ started strong but traffic quickly flattened out. So how does one of the most powerful tech companies expose its struggling social network to more users in an effort to increase traffic and engagement? A complicated algorithm built by talented people with PhDs? An expensive acquisition? A boatload of $$? Nope. A

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Five Ways to Optimize Product Pages on Etsy.com

September 12th, 2011
Filed Under: Digital Marketing, Landing Page Marketing, Optimization, Optimize, Perspectives, Site Optimization, Social, Testing, User Experience

I’m a new fan of Etsy.com. The site focuses on selling handmade products such as art, jewelry, photography and other products. It’s a great way to find very unique, well-made items for gifts…or yourself! Their Wikipedia entry describes them as a “crafty cross between Amazon and eBay.” Recently I bought a very cool pin there

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