Segmenting Your PPC Campaigns (Part 3)

February 1st, 2013
Filed Under: Ad Spend Optimization, Ads, Advertising, Digital Marketing, Solutions

Today marks the third and final installment of our blog post series on PPC account segmentation. During the first post we looked at ways to segment your PPC account by content and location. Next, we looked at ways to Segment your ppc accounts by Device and Medium (Search or Display). Today, we look at ways to segment your accounts by Network (Owned and Operated or Partner) and Match Type.

Read more