October 24th, 2011
Filed Under: Digital Marketing
When someone asks what my favorite feature of Analytics 10 is, I almost always respond, “confidence.” I then navigate to a very specific view to demonstrate what makes the product so great. Sure I love the design of Analytics 10—the thumbnails, the groups, the infographic style dashboards—but as a marketer, my favorite view is this
Read moreMay 4th, 2011
Filed Under: About, Analytics, Innovations, User Experience
This post is part of a series covering the launch of Analytics 10. You can see the entire series here. “Real artists ship.” – Steve Jobs The biggest challenge with Analytics 10 was knowing when to stop working on it and release the product. We could have easily kept going. Data beyond the tag, campaign
Read moreMarch 28th, 2011
Filed Under: About, Events, User Experience
For the past few years many of us at Webtrends have been involved in the biggest and best digital conference in Portland – WebVisions. Each year, in conjunction with the WebVisions Conference, the Webvisionary Awards celebrates the most imaginative, daring, and curious talent on the Web by awarding miniature robots to the best of the
Read moreDecember 6th, 2010
Filed Under: Digital Marketing, Mobile, Mobile Measurement, Optimization, Segmentation, Social
How do you compare the performance of your website to the performance of your mobile app or social app? If you’re comparing different spaces or even sub-brands within your company — within your digital real estate, you probably find yourself doing some tedious copy-and-paste or Excel work. No more. With the latest release of Webtrends Analytics,
Read moreAugust 28th, 2009
Filed Under: Events
User experience has had its share of the spotlight at SXSW. Major leaps forward in the thinking around user cenetered design, web standards, and design methodology have launched from SXSW panels from some of the biggest names in the web design industry. All of the previous presentations have shared one thing in common: they focus
Read moreAugust 13th, 2009
Filed Under: Digital Marketing, Innovations, User Experience
During the previous four parts of this series( intro, paper prototyping, design, and web standards), I focused on the redesign of Tag Builder that we completed in the spring. While authoring these posts, I didn’t have the liberty to disclose the application we launched just last week, Webtrends Analytics 9 Insight. However, these posts were
Read moreJuly 31st, 2009
Filed Under: Digital Marketing, User Experience
In the 1981 documentary “Vernon, Florida” by Errol Morris, there is the following joke… Two sailors are looking out at the ocean. First sailor says, “That’s a lot of water out there.” The second sailor responds, “Yeah, and that’s just the top of it.” That is how I feel about web standards. What you see
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