June 15th, 2010
Filed Under: Digital Marketing
Only two years ago Alex Yoder, and the Webtrends team, provided me the opportunity to join this company at a monumental time of change and growth. And over the past two years we’ve had a phenomenal run at Webtrends. We’ve introduced groundbreaking upgrades to our core platform with Analytics 9, industry firsts with our Visitor
Read moreJune 11th, 2010
Filed Under: Digital Marketing
I recently attended, and spoke at, Sports Marketing 2.0 in Chicago. I’m not going to lie; I’m a sports fanboy so it was pretty exciting for me to attend and meet the heads of marketing for teams like the Chicago Bears and Bulls, Detroit Redwings and more. Now, having had a week to contemplate the discussions, I’ve
Read moreJune 4th, 2010
Filed Under: Digital Marketing
Last night bit.ly announced, via their blog, a partnership with Webtrends in concert with the release of information about bit.Ly Pro Enterprise. Right now, more than 12,500 publishers, bloggers and brands are using bit.ly pro, and quite frankly I only expect that number to skyrocket. bit.ly + Brands = Required Because bit.ly is now decoding
Read moreApril 29th, 2010
Filed Under: Digital Marketing
The last couple of weeks have been a frenzy of developer conferences sponsored by the likes of Twitter and Facebook. The sheer amount of information released is staggering and because the events have been targeted primarily to developers the ‘marketing messages’ haven’t been fully formed yet. As such, having the opportunity to dissect the announcements and share perspectives with
Read moreMarch 29th, 2010
Filed Under: Digital Marketing
Josh Bernoff of Forrester published an article @ Forbes today titled: The Web Is Turning Into The Splinternet He brings up some thought provoking topics and generally a challenge to use data to drive your decisions: And the analytics that we’ve all grown used to depend on an open, standard Web. Analytic tools are developing
Read moreFebruary 16th, 2010
Filed Under: Digital Marketing
A bit less than 10 months ago I was invited to attend Ignite Portland by two of my colleagues Justin & Michele. To be completely transparent I didn’t know what to expect and suffice to say I was blown away. A little history on how Ignite began Ignite got its start in Seattle in December,
Read moreJanuary 11th, 2010
Filed Under: Digital Marketing
Or does the Military need better data visualization? There was a story published on the New York Times January 10th uncovering a deluge of information brought to the modern day military primarily via their drone programs. The article digs further into a handful of young analysts turning to techniques used by television to help them
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