The Ins and Outs of Sports Digital Marketing

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I recently attended, and spoke at, Sports Marketing 2.0 in Chicago. I’m not going to lie; I’m a sports fanboy so it was pretty exciting for me to attend and meet the heads of marketing for teams like the Chicago Bears and Bulls, Detroit Redwings and more.  Now, having had a week to contemplate the discussions, I’ve

Bit.ly Pro ENT + Webtrends = Goodness

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Last night bit.ly announced, via their blog, a partnership with Webtrends in concert with the release of information about bit.Ly Pro Enterprise. Right now, more than 12,500 publishers, bloggers and brands are using bit.ly pro, and quite frankly I only expect that number to skyrocket. bit.ly + Brands = Required Because bit.ly is now decoding

How would you spend 100k on Twitter?

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The last couple of weeks have been a frenzy of developer conferences sponsored by the likes of Twitter and Facebook. The sheer amount of information released is staggering and because the events have been targeted primarily to developers the ‘marketing messages’ haven’t been fully formed yet. As such, having the opportunity to dissect the announcements and share perspectives with

Does The Military Need Better Analytics?

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Or does the Military need better data visualization? There was a story published on the New York Times January 10th uncovering a deluge of information brought to the modern day military primarily via their drone programs. The article digs further into a handful of young analysts turning to techniques used by television to help them