Yesterday’s news from F8 was some of the most exciting announcements to come from Facebook in years. I live tweeted the event and have compiled those tweets at the bottom of this post, which contains some tidbits not covered in this summary. There are numerous posts that covered what was announced, so I wanted to
Growing our Wings – Emerging as Webtrends Social
Behind the scenes of the products you know and love there’s a dedicated team of hard working social experts and engineers constantly creating and improving the Webtrends social offerings. Today, we’ve truly taken our social and Facebook marketing to the next level with the launch of Webtrends Social. Our new all-in-one suite for marketers puts
Would a Facebook Buy Button Be Successful? I Think So.
[This article was originally published on Social Fresh.com - Ed] Facebook wants to extend its services into every corner of the open web. Since the launch of the like button, they have been doing just that. Their most recent addition was the Send button, which makes it easy to send private messages to individuals or
You Are Missing The Biggest Opportunity On Facebook
[This article was originally published on Social Fresh.com - Ed] Social media has been a low-budget marketing practice for over a decade. This is because the practice has been largely based on publishing. Blog posts, tweets, wall posts, and more only cost the salary of the staff creating them. It’s not a surprise that brands
Webtrends Apps makes Facebook campaign conversion funnels button pushing easy
Every digital marketer knows what a pain it is to set up campaign conversion funnels. First you have to set it up in your analytics software, which has quite a few steps to it. Then, you have to append a campaign ID to all of your ads. And, don’t forget to tag your conversion event
Facebook Commerce Trends
Webtrends teamed up with Adgregate Markets to analyze the trends surrounding ecommerce on Facebook. We presented our findings at OMMA Global and now we’re pleased to release the complete results. This report introduces metrics compiled from Internet Retailer Top 500 companies on how retailers are turning conversations into conversions. It includes original research from over
Facebook changes that impact marketers: Groups no longer like Pages and Apps get a privacy update
At today’s Facebook press event, Zuckerberg announced several changes coming to the site and two of them have big implications for marketers. Groups and Pages no longer feel like confusing clones I have heard many a marketer wonder whether or not they should start a group or a fan page as their hub for their