Mobile Landing Page Functionality

December 28th, 2012
Filed Under: Digital Marketing, Featured, Landing Page Marketing, Mobile, Mobile Measurement, Search Engine Marketing

It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.

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How to Use Broad Match Modifier

January 17th, 2012
Filed Under: Ads, Digital Marketing

The broad match modifier is an AdWords targeting feature which provides you more control than broad match as the broad match modifier allows for additional word(s) to be before, between, or after the keyword that has been modified. Broad match modifiers are used by placing a plus (+) symbol directly in front of one or more

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