Mobile Landing Page Functionality

December 28th, 2012
Filed Under: Featured, Measurement, Optimization

It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.

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Writing Effective Ads

August 14th, 2012
Filed Under: Measurement, Optimization

Writing compelling ads can help increase your click through rate and campaign ROI and improve your quality score and search traffic. The importance of writing compelling ads is to get your customers to click on your ad rather than your competitors’ ads. It is recommended to write about the benefits your product or service offers

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QR Codes – Here to Stay

April 18th, 2012
Filed Under: Measurement, Optimization

The purpose of QR codes is to enhance user experience, drive more traffic, interaction and conversions from where ever you are, with the convenience of using your smart phone, and to provide value to customers.

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How to Use Broad Match Modifier

January 17th, 2012
Filed Under: Measurement, Optimization

The broad match modifier is an AdWords targeting feature which provides you more control than broad match as the broad match modifier allows for additional word(s) to be before, between, or after the keyword that has been modified. Broad match modifiers are used by placing a plus (+) symbol directly in front of one or more

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