March 15th, 2013
Filed Under: Featured, Partners, Social Media Measurement
Social Media measurement and management is important in many ways for companies to stay competitive. What is unbelievable is that over 70% of online businesses that utilize social media don’t bother to measure their ROI.
Read moreDecember 28th, 2012
Filed Under: Digital Marketing, Featured, Landing Page Marketing, Mobile, Mobile Measurement, Search Engine Marketing
It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.
Read moreAugust 14th, 2012
Filed Under: Ads, Advertising, Digital Marketing, Marketing Optimization, Search Engine Marketing
Writing compelling ads can help increase your click through rate and campaign ROI and improve your quality score and search traffic. The importance of writing compelling ads is to get your customers to click on your ad rather than your competitors’ ads. It is recommended to write about the benefits your product or service offers
Read moreApril 18th, 2012
Filed Under: Digital Marketing, Marketing Optimization, Search Engine Marketing
The purpose of QR codes is to enhance user experience, drive more traffic, interaction and conversions from where ever you are, with the convenience of using your smart phone, and to provide value to customers.
Read moreJanuary 17th, 2012
Filed Under: Ads, Digital Marketing
The broad match modifier is an AdWords targeting feature which provides you more control than broad match as the broad match modifier allows for additional word(s) to be before, between, or after the keyword that has been modified. Broad match modifiers are used by placing a plus (+) symbol directly in front of one or more
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