What Does It Mean to Be Human in Social Media?

April 29th, 2013
Filed Under: Digital Marketing, Social

How code-switching completely changes the social landscape.

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How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

April 18th, 2013
Filed Under: Digital Marketing, Events, Social

Even the craziest ideas can deliver real ROI in social media.

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The Anatomy of a Successful B2B Social Marketing Campaign

March 29th, 2013
Filed Under: Digital Marketing, Events, Featured, Social

Jaw-dropping social campaigns are no accident. Here are 5 steps for creating your own.

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Big City, Bright Lights, Brighter Shoes: #didyouseethat in New York City

March 22nd, 2013
Filed Under: Events, Featured, Social

We literally want to make you do a double take. Then give you free shoes and plane tickets.

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Case Study: How Social Media – And Bright Blue Shoes – Tore Down the Wall Between Branding and Lead Generation

March 8th, 2013
Filed Under: Digital Marketing, Events, Featured, Social, Social Media Measurement

Thanks to social, we didn’t have to choose between branding and lead gen. In just 48 hours, we were able to do both – and measure every aspect of it.

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#didyouseethat? Why We’re Bringing Blinding Blue Shoes to eTail

February 24th, 2013
Filed Under: Events

Quite possibly the most blinding shoes ever worn at #etailwest. Sunglasses not included.

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Drumroll, Please: The Photo That Won $500 at Engage

February 4th, 2013
Filed Under: Engage, Events, Social

For us camera phone aficionados, photography used to be simple: point, then shoot. Today, well, it’s still fairly simple, but we’ve added a crucial step: point, shoot and filter. That’s right: Instagram, for when your real world just isn’t pretty enough. All jokes aside, we love Instagram. Like, really love it. We even loved it

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