April 17th, 2013
Filed Under: Social, Social Optimization
It takes time, planning and resources to get started and to “do Social” well. I’ve compiled important guidelines for beginners, based on what we see works best for our customers and best practices in social media in general.
Read moreJanuary 28th, 2013
Filed Under: Engage, Events, Facebook, Facebook Advertising, Facebook Campaigns, Social
The Webtrends Engage conference has just gotten started and we’ve already come away with some great ready-to-use tactics in a Social Workshop today led by Jared Roy, Senior Director of Performance Marketing.
Read moreJanuary 21st, 2013
Filed Under: Ad Spend Optimization, Ads, Search Engine Marketing
The following tips will help you with negative keyword management in your Google and Bing paid search accounts.
Read moreOctober 31st, 2012
Filed Under: Ads, Digital Marketing
Bing Ads is now making it simple for AdWords users to manage campaigns on both platforms by mimicking many of the core features found on Google.
Read moreJune 26th, 2012
Filed Under: Ads, Advertising, Digital Marketing, Featured, Landing Page Marketing, Services
The right online ad formula is often a mix of mobile, social, display and search advertising. It is important to minimize ad interruption and to increase margins through steady growth and optimization.
Read moreApril 17th, 2012
Filed Under: Digital Marketing, Search Engine Marketing
If you’re not building your brand in search, then you might be helping to build someone else’s.
Read moreJanuary 17th, 2012
Filed Under: Search Engine Marketing
At a recent meeting, I was surprised to find myself explaining the value of bidding on brand name keywords. People in the paid search industry know the benefits well, but some marketing departments still struggle to justify budget for branded keywords, especially when their website is already well represented in the organic results. Although it
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