May 20th, 2013
Filed Under: Ads, Digital Marketing, Featured, Search Engine Marketing
The Webtrends Performance Marketing team starts every engagement with specific, measurable and timeframe-based objectives and reports our progress weekly to our clients. This way we know we’re headed for that A on the assignment.
Read moreOctober 1st, 2012
Filed Under: Events, Social, Social Media Measurement, Uncategorized
A few days ago, I had a chance to attend Business Insider’s 2012 Social Media ROI conference and speak on Driving Real ROI With Facebook. What surprised me most was that we are having the same conversations we were having four years ago and making the same social ROI mistakes. Here are a few of the take-aways from the
Read moreMay 31st, 2012
Filed Under: Ads, Digital Marketing
Have you ever wondered who you are competing against for keyword bids? Wouldn’t it be great to see the specific competition? Now you can see this through the AdWords Auction Insights Report.
Read moreJanuary 16th, 2012
Filed Under: Marketing Optimization, Perspectives
The CMO Council surveyed 1,300 consumers and 132 senior marketers and what the found were some significant gaps in expectations. Consumers expect exclusive offers and timely customer support from a brand once they become a Facebook fan and aren’t as interested in a brand’s content as CMO’s first thought.
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