Fresh on the heels of the announcement of our alliance with Microsoft as a preferred analytics solution for SharePoint 2010, I spent last week at Microsoft’s Worldwide Partner Conference (WPC) in Los Angeles. This was my first WPC and while I knew it would be big, I was really taken aback by the magnitude of
Social Commerce that Doesn’t Stink
Last week, our CMO, Hope Frank, published an article and white paper on “Why Your Social Commerce Efforts Stink,” which outlined common mistakes most retailers make when trying to sell on Facebook. Among these: Lack of nurturing or ongoing contact with your brand Inability for fans to “express their love” Disconnect between Facebook and other
Raise your hand if you love Facebook Ads!
As an advertiser, my hand is high in the air in favor of Facebook Ads. What an amazingly powerful way to generate new awareness and interest with amazing granularity. As a user it’s a bit more of a mixed bag. I appreciate ads alert me to events, publications, or sales in categories that match my
Measuring Intranet 2.0
Intranet 2.0, aka “the Social Intranet,” has arrived, bringing with it a real promise of increased collaboration for the enterprise. Of course, that’s always one of the primary goals of intranet initiatives. But this time it feels different. It feels possible. What’s changed? First and foremost, employees are simply more comfortable using and interacting with
Standout Moments from ExactTarget Connections 2010
What a whirlwind week in Indianapolis! With the music of Train still in my ears and ExactTarget’s Interactive Marketing Hub fresh on my mind, I want to share the three moments that stood out most for me at this year’s customer conference:
Walking into the Lion’s Den: Insights from the IBM Portal Excellence Conference
This year, IBM changed the name of its annual Portal Excellence conference to “Exceptional Web Experience,” reflecting the shift in focus to using web data to deliver to a superior experience to visitors. It’s not surprising, given IBM’s recent acquisition of Coremetrics — one of our competitors — that the focus would be using data-driven