April 15th, 2013
Filed Under: Digital Marketing, Email, Featured, Streams
Today, we’re announcing an exciting new platform for in-the-moment marketing — the Webtrends Action Center. We’re also announcing the first solution built on this exciting new platform, one that will revolutionize email remarketing.
Read moreNovember 14th, 2012
Filed Under: Digital Marketing, Events, Featured, Innovations, Partners
Marketo LaunchPoint is the most complete ecosystem of compelling solutions for marketers. Categories include analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, sales tools, social media and lifecycle marketing. Webtrends is proud to be a founding participating partner.
Read moreNovember 13th, 2012
Filed Under: Events, Featured, Partners, Social Media Measurement
Measurement is more important than it’s ever been, as companies struggle to understand and quantify the true business value they achieve for the significant investments they are making – in other words, prove ROI. After all, if you don’t measure it, you can’t improve it.
Read moreOctober 2nd, 2012
Filed Under: About, Analytics, Featured, Partners, Social, Social Media Measurement
Pete Cashmore, CEO of Mashable, recently called HootSuite the essential tool for managing social networks. Today, Webtrends is announcing an integration with Hootsuite that will make it even better by making it more measurable. The integration gives social marketers a command center for measuring social media’s value, providing a way to connect social tactics to
Read moreMay 30th, 2012
Filed Under: About, Analytics 10, Featured, Partners
We’re proud to announce the general availability of a new solution developed specifically for SAP Web Channel Experience Management.
Read moreJuly 21st, 2011
Filed Under: About, Analytics, Partners, Perspectives
Fresh on the heels of the announcement of our alliance with Microsoft as a preferred analytics solution for SharePoint 2010, I spent last week at Microsoft’s Worldwide Partner Conference (WPC) in Los Angeles. This was my first WPC and while I knew it would be big, I was really taken aback by the magnitude of
Read moreJune 9th, 2011
Filed Under: Facebook, Innovations, Partners, Social
Last week, our CMO, Hope Frank, published an article and white paper on “Why Your Social Commerce Efforts Stink,” which outlined common mistakes most retailers make when trying to sell on Facebook. Among these: Lack of nurturing or ongoing contact with your brand Inability for fans to “express their love” Disconnect between Facebook and other
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