Have you ever found yourself sitting around wondering why someone hasn’t figured out a good way to allow customers to switch website analytics vendors while still keeping their historical data? I did and guess what? I actually did something about it! I wrote the first true historical data converter that allows us to take Omniture
Maturing a Digital Marketing Maturity Model (DM3)
Hi there everyone – it’s been a while since I last posted. We’ve been head’s down working on a Digital Marketing Maturity Model (a.k.a. DM3) that we unveiled during eMetrics in San Jose. We released a draft of the model and are currently in the process of collaborating with industry influencers and practitioners, gathering feedback
Scorecards – Moving from 80% Reporting to 80% Analysis
Hi folks. My name is Jason Widup and I recently rejoined WebTrends with a colleague of mine (Brandon Ralls) to start a Digital Marketing Optimization practice within the WebTrends Client Services organization. Some of you may remember both of us – I used to manage the Strategic Business Consulting practice at WebTrends from mid-2005 through