In our current economy, companies are asking their employees to “do more with less”. Marketing is usually the first to go under the microscope. That’s why it’s essential that we’re able to prove and improve the value we deliver. Optimization via testing and targeting is being used more today than ever before to drive better business results. Virtually
Maturing Your Optimization Efforts
So, you’ve started doing some testing on your website and you’re wondering what’s next. Or perhaps you’re just making a foray into testing but you don’t know how to get started. These are very common scenarios for the marketing and optimization folks we work with on a daily basis. Leveraging our experience with customers, Webtrends has
Confessions from Segmentation Sleuth
Every day I feel act like a detective. Not looking for a suspect in a crime, but rather information to explain what a business is doing. I speak with businesses every day about segmentation and targeting – uncovering what they are doing today and what they aspire to do, as well as gently suggesting what they
Why Aren’t Companies Testing Their Offer Mix?
Virtually every day we hear about companies getting great results from testing. Webtrends has plenty of customers gaining significant lift from their testing efforts. Ironically enough, many are only scratching the surface. Really? Unfortunately, most of the testing that goes on today is tactical, as opposed to strategic. For instance, most companies today are testing
What Have The Top Healthcare Providers Learned About Segmentation?
Developing and executing relevant targeting that is more effective than your competitor is difficult for any marketer under the best circumstances. Now add in the fact that its a highly competitive industry with very subtle competitive differentiation in product offerings and you find you’re smack dab in the center of the healthcare insurance industry. Solid Experience with the
Spring 2011 Release for Segments and Visitor Data Mart
With all the fanfare around Analytics 10, I’m sure you’re also asking – what’s new with Segments and Visitor Data Mart? I’d like to share some important improvements which will make targeting and integration more effective and efficient for you. Segments now available for same day targeting Many of our customers have asked for more frequent extract
Navigating Social Media Marketing
I had the pleasure of being a panelist at the Power of eMarketing conference in San Francisco this week, hosted by the eMarketing Association. The panel was on a broad range of social media topics including measurement, metrics and behavioral targeting. As many of us who live and breathe social marketing everyday know, social is