April 23rd, 2013
Filed Under: Conversion Optimization, Optimization, Perspectives, Site Optimization, Testing
I’ve discovered – surprisingly – that customer needs don’t vary that widely from industry to industry. The way each industry meets these needs can be unique and specialized; but no matter how you slice it, customers are customers.
Read moreFebruary 27th, 2013
Filed Under: Events, Featured
More than once, I’ve heard the audience at eTail West in Palm Springs audibly gasp this week as pearls of wisdom were shared by speakers projecting trends – highlighting how retailers can position for future growth. While it’s impossible to recap everything, here are my top five “aha” moments from the show so far.
Read moreFebruary 14th, 2013
Filed Under: Featured, Optimize, Site Optimization, Testing
Is your website optimization program managed by a HIPPO? That is, the Highest Paid Person’s Opinion? If so, you’re likely stuck in a rut of making site changes, analyzing behavior and conversion rates, implementing new changes as a result, analyzing those changes, and so on. Here’s how to get out of the rut.
Read moreFebruary 7th, 2013
Filed Under: Featured, Optimization, Optimize, Testing
Experienced marketers know that a good test plan requires a foundation for good hypotheses. When beginning to test, developing a hypothesis can seem like a tedious first step, but it is essential to developing tests that actually move the needle. By testing against what you think will happen, you will prove or disprove assumptions and uncover new truths.
Read moreJanuary 31st, 2013
Filed Under: Conversion Optimization, Online Testing, Optimize, Site Optimization, Testing
For those familiar with optimization, there’s no doubt about it. Online testing and content targeting are the only sure methods for finding out what your customers respond to on a digital property, and what gets them to convert.
Read moreJanuary 29th, 2013
Filed Under: Engage, Events, Marketing Optimization, Optimization
What’s being revealed in the world of online testing and content targeting at Engage 2013? Michael Wilson and Peter Crossly present the latest in Webtrends Optimize.
Read moreNovember 28th, 2012
Filed Under: Events, Featured, Landing Page Marketing, Optimization
You are invited to join our upcoming webinar on November 29th with Daniel Burstein and Adam Lapp of MarketingSherpa, and Kirk Ramble of Webtrends: “Increase Conversion on Your Landing Page.”
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