The Open Campaign – Online Ads

September 2nd, 2009
Filed Under: Ads

We are using Cost Per Engagement (CPE) as our primary success metric, which is calculated by dividing the total media spend by an aggregate of all priority post-click and post-impression response activities to the Open Campaign website – micro-site content consumption, partner data sheet downloads, and new business leads. Since this is a new campaign

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Media Strategy, Planning and Execution – The First Step

July 20th, 2009
Filed Under: Digital Marketing

We are responsible for the overall digital media strategy, plan and execution for The Open Campaign.  Media partners were selected based on their ability to reach the target audience, provide innovative targeting capabilities and offer unique ad placements.  The plan focuses on three categories:  high reach business sites with media/advertising content targeting, industry sites (including

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