A few months ago, I wrote a blog post on Facebook’s EdgeRank and the confusion behind the secret algorithm that decides whether your post will make it to your fans’ news feed. A recent study by PageLever confirms the importance of News Feed Optimization (NFO) aka the science of making your posts appear on your
Group Buying Part 2: Do Merchants Always Win?
This post is part of a series on group buying sites. You can see part one here. Consumers win. Group buying sites win. But what about merchants? Until recently, not enough time had elapsed since the explosion of those daily deal sites to fully understand if partnering with those sites was a sound business decision
Group Buying Part 1: The Explosion of Deal Sites
This post is part of a series on group buying sites. You can see part two here. Like millions of consumers, I have given in to the group buying craze. Whether it is Groupon, LivingSocial or new serious contenders Facebook Deals and Google Offers, consumers have been buying those deals like there is no tomorrow.
EdgeRank: The truth about Facebook’s secret sauce
Facebook revealed the formula behind their EdgeRank secret sauce last year. However, there is still a lot of mystery and confusion as to what it really is and how organizations can use it to improve their Facebook strategy.