Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World

October 10th, 2011
Filed Under: Analytics, Mobile, Mobile Measurement, Optimization, Site Optimization

Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards. The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for

Read more

We Are All Weird

September 26th, 2011
Filed Under: Perspectives

It’s true, for most of us, but it’s also the name of Seth Godin’s new book/manifesto. It’s a quick read and while I found it interesting, I also found it repetitive and lacking real actionable examples. Oh well, here’s what I took away. So “mass” is dying for marketers, those that are applying “mass” methods in the

Read more

The Buzz: NCAA Tournament

March 25th, 2011
Filed Under: Buzz, Digital Marketing

FIRST FOUR OPINION DEFLATION While measuring the buzz from the NCAA tournament, we asked ourselves, “Is the new ‘First Four’ a good idea or a bad idea?” What is everyone else saying about it? Well, after the “First Four” games, the negative buzz had grown. Blog posts like, “Do you hear me, NCAA? It’s stupid!”

Read more

2011 Academy Awards Wrap-up – Buzz, Gullwings and Missed Facebook Opportunities

February 28th, 2011
Filed Under: Buzz, Events, Mobile, Mobile Measurement, Social

It takes more than an f-bomb to excite the kids these days. This year’s show, all 3 hours of it, was less entertaining than a Rihanna/Ciara Twitter war. The heavy favorites prevailed and the program was classic Oscars, like seriously classic, like Billy Crystal introducing Bob Hope classic. Robert Downey Jr. and Jude Law got

Read more