Today’s question: What are your marketing resolutions for 2012? What are you doing different next year? Leave a comment or tweet @Webtrends
Measurement + Analysis Top Skills Marketers Think are Most Important. Leadership Too!
I recently posted a simple question to the blog, on Twitter and on Facebook and we received some awesome answers. What are the 2-3 most important skills digital marketers need today? Why? This was not meant to be scientific, just an interesting conversation, and it was. You can see all the responses here. Here are
The Soapbox: The Skills to Pay the Bills?
Today’s question: What are the 2-3 most important skills digital marketers need today? Why? Leave a comment or tweet @Webtrends
Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World
Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards. The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for
We Are All Weird
It’s true, for most of us, but it’s also the name of Seth Godin’s new book/manifesto. It’s a quick read and while I found it interesting, I also found it repetitive and lacking real actionable examples. Oh well, here’s what I took away. So “mass” is dying for marketers, those that are applying “mass” methods in the
The Buzz: NCAA Tournament
FIRST FOUR OPINION DEFLATION While measuring the buzz from the NCAA tournament, we asked ourselves, “Is the new ‘First Four’ a good idea or a bad idea?” What is everyone else saying about it? Well, after the “First Four” games, the negative buzz had grown. Blog posts like, “Do you hear me, NCAA? It’s stupid!”
2011 Academy Awards Wrap-up – Buzz, Gullwings and Missed Facebook Opportunities
It takes more than an f-bomb to excite the kids these days. This year’s show, all 3 hours of it, was less entertaining than a Rihanna/Ciara Twitter war. The heavy favorites prevailed and the program was classic Oscars, like seriously classic, like Billy Crystal introducing Bob Hope classic. Robert Downey Jr. and Jude Law got