Mobile: From Vanity to Value

January 26th, 2011
Filed Under: Events, Mobile, Mobile Measurement

In her blog post on Monday, 1-to-1 Media’s Elizabeth Glagowski traces three mobile marketing efforts to three legacy technologies: Mobile web fell from the tree of traditional web analytics Mobile apps, from rich applications Mobile messaging, from email marketing But how are companies going to put mobile web, apps and messaging from those different legacies

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CES 2011 Celebrity Buzz: It’s official – CES went goo goo for Gaga; and Darth Vader still has what it takes

January 7th, 2011
Filed Under: Buzz, Events, Perspectives, Social

This post is part of a series covering CES 2011. Read other posts here. ——- CES has become a pop culture phenomenon, but here’s proof that the buzz is still “geek” at heart.  Lady Gaga, a proven geek in her own right, was queened the most buzzworthy CES celeb according to Webtrends, and Darth Vader grabbed the

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CES 2011: Friday morning buzz: Samsung and Microsoft leading the pack; Apple falls out of top 5 most buzzed about companies

January 7th, 2011
Filed Under: Buzz, Events, Mobile, Mobile Measurement, Perspectives, Social

This post is part of a series covering CES 2011. Read other posts here. ——- CES is now in full swing, with most major company and product announcements already revealed. So which companies and products are sustaining the buzz this far into the week? Webtrends analytics, culled from tweets, blog posts, social networks and websites across the Web,

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CES 2011 – Day 2 Midday Buzz: Microsoft Keynote Boosts Company to the Top, Apple Buzz Continues with iPhone and Tablet

January 6th, 2011
Filed Under: Buzz, Events, Mobile, Mobile Measurement, Perspectives, Social

This post is part of a series covering CES 2011. Read other posts here. —– Now that the CES show floor is officially open, we thought we’d bring you – that’s right you guessed it – MORE DATA!  We’ve been analyzing online conversations, powered by Webtrends Social Measurement, to see who and what the online community

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CES 2011 – Day 1 Buzz: Android eats Apple’s lunch (overall); Samsung is top buzzed about company on Day 1

January 5th, 2011
Filed Under: Buzz, Events, Mobile, Mobile Measurement, Perspectives, Social

This post is part of a series covering CES 2011. Read other posts here. ——— With CES Day 1 winding down, analytic heads worldwide are reeling while trying to wrap around the key takeaways from the thousands of companies making noise at the world’s largest consumer technology tradeshow. Webtrends, the leader in mobile and social

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5 New Perspectives on Marketing Success

November 30th, 2010
Filed Under: Buzz, Digital Marketing

This post originally ran on the RSS Ray Online Marketing blog and was accompanied by an interview on RSS Ray’s radio show. 1. Invest in Marketers — The golden age of advertising is over. No longer are you able to “invest in advertising” and see a sustained lift in your business. Today, to sustainably grow

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