October 18th, 2010
Filed Under: Digital Marketing, Methodology
If you’re a digital BtoB marketer then you know about lead generation and nurturing. You capture a lead, send her some email offering another webinar, repeat. But Sales departments are more intolerant of un-qualified leads then ever before. The world has changed — your prospects are busier, more mobile and solving business problems in all
Read moreJuly 7th, 2010
Filed Under: Digital Marketing, Mobile, Mobile Measurement, Optimization, Partners, Perspectives, Social, User Experience
I fired a few questions at my friend Josh Rose, who’s an SVP/Creative Director for digital at Deutsch. I hoped he might provide an answer or two. But lo and behold, I received this brilliance. Enjoy! Webtrends: Where are the greatest opportunities for real creativity in digital marketing? Josh Rose: I believe that commercial art
Read moreJuly 2nd, 2010
Filed Under: Events, Partners, Social
Jascha, Justin and I went out to dinner last week with Shel Israel. Among the many deep insights we covered, one in particular stuck with me as I drove home. We all agreed that social is approaching “normalcy”, that regardless of enablement platform — Facebook, Twitter, YouTube. The fundamental truth is that all digital content
Read moreJune 30th, 2010
Filed Under: Digital Marketing
It’s with bubbling excitement that we launch the Webtrends Future of Marketing podcast. The show will be a series of deeply interesting discussions with deeply interesting people focused on forward looking trends across the broad spectrum of marketing. While we’re deeply rooted in digital marketing measurement and optimization, the discussions will not be specific to
Read moreMay 17th, 2010
Filed Under: Facebook, Social
I miss being able to Fan on Facebook. To me, as a digital marketer of 13+ years, the Fan button and the cultural shift it created was a monumental move in the right direction. It was, at the time, the lowest barrier to opt-in ever created. As a consumer, I used it copiously — I’m
Read moreMay 14th, 2010
Filed Under: Digital Marketing, Optimization
Update: Part 2: A Culture for Change Part 3: Iterating in the Real World. In the February issue of Vanity Fair, Peter Biskind examines the ill-fated production of the mid-80′s comedy/model-of-epic-failure Ishtar. In it, the stars and the crew recount watching the film come undone even as they continued to push forward on it. For
Read moreApril 20th, 2010
Filed Under: Buzz, Digital Marketing, Optimization
Are you looking to do INNOVATIVE MARKETING? Drive MEASURABLE ROI? OPTIMIZE your digital efforts? Of course you are. We all want to do things in all-caps because buzzwords in all-caps WORKS. Instead of actually doing innovative and iterative marketing, I’ve been spending my days developing a presentation for the eMarketing Association’s annual event in San
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