May 15th, 2013
Filed Under: Digital Marketing, Events, Featured, Mobile
Last week, Mike Ricci and I attended the Mobile Marketing Association Forum conference in New York. Having a background in Mobile, this is by far my favorite conference. Here are some of the over-arching themes I was able to pick up.
Read moreFebruary 22nd, 2013
Filed Under: Buzz, Engage, Events, Featured, Partners
One of the main reasons we chose Vivastream for our conference social needs at Engage 2013 was that they collected and analyzed so much data that gave us insight into what people really cared about – and since we love data so much, I wanted to share some of the findings that were collected.
Read moreFebruary 8th, 2013
Filed Under: Engage
We had an amazing response to the music selection this year at Webtrends Engage 2013 in San Francisco. So much so that there was an unbelievable demand for us to post the track listing that we used. Now before we take credit for all of it, I must disclose that a lot of these selections
Read moreJanuary 15th, 2013
Filed Under: About, Digital Marketing, Featured, Innovations
Announcing the new Webtrends website. This project has been in the works for about 5 months and was executed internally by the Webtrends Digital Marketing team. Since we have access to the best tools in the market, it only made sense for us to make the use of our own Solutions at the forefront. Take a look.
Read moreNovember 30th, 2012
Filed Under: Facebook, Featured, Perspectives, Privacy
The broadcast media reached out to Webtrends and asked us to comment on the recent Facebook privacy hoax in order to give the public some peace of mind. Here are some tips for how to gauge the validity of these types of notices going forward.
Read moreNovember 19th, 2012
Filed Under: Digital Marketing, Events, Mobile, Mobile Measurement, Partners
As mobile matures, it has become an integrated component of brand marketing, not just a stand-alone channel or marketing initiative. Watch the recording of recent webinar on the latest in Mobile presented at DMA2012 last week.
Read moreOctober 18th, 2012
Filed Under: Analytics, Featured, Innovations, Methodology, Mobile, Mobile Measurement
There has been a lot of industry buzz going around about the advantages and disadvantages of the Hybrid Mobile App approach in relation to Mobile development. In this post, Benjamin Diggles defines what a Hybrid Mobile App is, the pros and cons and the measurement challenges attached.
Read more
