Forrester Forum, Part 2: Understanding Mobile Measurement

April 24th, 2013
Filed Under: Digital Marketing, Events, Featured, Mobile Measurement

In my first post recapping key content presented at the recent Forrester Forum for Marketing Leaders, I highlighted the event’s focus on Mobile as the future for digital marketers and consumers. In this post, I will discuss another consistent theme that was presented – that is, the importance that mobile measurement must take going forward.

Read more

Unlocking the Power of the Tablet – DIRECTV’s new iPad App

October 19th, 2012
Filed Under: Featured, Mobile, Mobile Measurement, Perspectives

With the recent explosion of iPad sales, and some pretty powerful data emerging that tablets are becoming a web surfer’s tool of choice, we’re beginning to see an exciting new array of applications that are geared towards unlocking the power of this important new form factor. One of the most impressive examples that I have seen recently is the new app from DIRECTV.

Read more