Anatomy of a PPC Bid

February 5th, 2013
Filed Under: Optimization

 Most agencies managing SEM accounts use software to calculate bids based on a business goal. If you are responsible for advertising costs and ROI, you may have wondered how PPC bids are actually calculated. For example, what are the variables involved in calculating a PPC bid? What can a SEM manager do to impact these

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The Digital Marketing of Elections

May 23rd, 2012
Filed Under: Measurement, Optimization

Digital marketing has evolved considerably since just a few years ago, and the impact of the Internet on politics is stronger than ever. What are the four elements of digital marketing that help win elections, and how are those elements similar to standard SEM strategy?

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