February 5th, 2013
Filed Under: Ad Spend Optimization, Campaign Optimization, Search Engine Marketing
Most agencies managing SEM accounts use software to calculate bids based on a business goal. If you are responsible for advertising costs and ROI, you may have wondered how PPC bids are actually calculated. For example, what are the variables involved in calculating a PPC bid? What can a SEM manager do to impact these
Read moreNovember 6th, 2012
Filed Under: Events, Perspectives, Search Engine Marketing
Search is by no means a “solved problem” – it’s a technology still in development. We can expect to see it continue to evolve: the Google Search of the future will have improved intelligence, interactivity and accessibility.
Read moreMay 23rd, 2012
Filed Under: Ads, Digital Marketing, Search Engine Marketing
Digital marketing has evolved considerably since just a few years ago, and the impact of the Internet on politics is stronger than ever. What are the four elements of digital marketing that help win elections, and how are those elements similar to standard SEM strategy?
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