Integrating email and social media marketing can be a challenging prospect. Pitfalls aplenty await enterprises that embrace social networking without a rigorous data-driven approach coupled with a nuanced sensitivity towards nurturing supportive communities on the social graphs. This was a message delivered today at Engage 2011 in San Francisco by Amita Paul, formerly CEO of
Engage 2011 : Mobile Channels, What Publishers Should Consider
Engage 2011 in San Francisco brought together a brain trust of executives with deep mobile experience in a breakout session to address some of the top considerations for publishers entering the mobile space. There was consensus that: Mobile can be used as a superb lead generation tool, particularly using a light touch soliciting email addresses
Engage 2011 : One Man Targeting Machine
Christopher Moon is the Digital Business Analyst at Visit London, the official government-funded visitor organization for the capital city. By starting with their email previously moribund email lists and applying in-depth visitor analytics coupled with detailed segmentation, Chris revealed opportunities to attract first-time tourists and induce previous ones to return. His experiments in creating targeted
Engage 2011: Optimizing Social Media Marketing Data Mining
Social media monitoring is generally not actionable until it is fine-tuned on problems that can be addressed, says Paul Barrett, Global Program Director of Teradata‘s customer management practice. Rather than asking if billing problems are answered better than tech problems via a particular social network channel, Paul suggested today at Engage 2001 SF firms should
Engage 2011: Financial Service Industry & Social Media Experimentation
Financial service institutions, amidst the ongoing global recession, are trying to carefully chart their way in the ocean of social media. Many are very interested in what they can learn of customer experience and sentiment while respecting privacy and maintaining transparency. Alec Dainty, Business Analysis Manager at Lloyds TSB Group plc (includes Lloyd’s Bank), spoke