Ryan Tan

Security logos and privacy policies can improve conversion rates

September 28th, 2011
Filed Under: Digital Marketing, Optimize, Site Optimization

Through our work with commerce customers, we’ve uncovered some interesting and consistent data that results in improved conversion rates.   Forms in both purchase and registration funnels requesting personal information such as email addresses, telephone numbers, and credit card information, typically add a significant level of friction and even anxiety for users.  This is typically the