April 1st, 2013
Filed Under: Digital Marketing, Featured, Social Measurement, Social Media Measurement, Training
Many marketers are still getting their heads around how to measure success on YouTube. As with anything we do, the key is measuring the right things. It also means seeing the larger context to make sure those measurements have meaning, and then acting on what we’ve learned.
Read moreFebruary 22nd, 2013
Filed Under: Conversion Optimization, Featured, Marketing Optimization, Online Testing, Site Optimization, Testing
Congratulations on being committed to using data instead of HIPPOs (the highest paid person’s opinion) when it comes to your online presence. Making modifications based on test results can generate amazing success – in the case of one insurance industry client, modifications resulted in a 70 percent lift in conversion rates.
Read moreOctober 17th, 2012
Filed Under: Analytics, Perspectives, Training
Instead of wasting time on beautiful reports that no one reads, I suggest that you focus primarily on metrics that can be tied to an action – after all, why waste time measuring something that cannot or will not lead to action? As promised, here’s how you go about it.
Read moreOctober 16th, 2012
Filed Under: Analytics, Perspectives, Training
Do you ever get the feeling that people just don’t care about your reports? One fundamental step of any measurement strategy is making sure that each metric has at least one action tied to it. While it can be challenging to move from reporting on results to driving action, it’s critical for success.
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