January 30th, 2013
Filed Under: Engage, Events, Featured, Perspectives, Social, Social Measurement, Social Media Measurement
This morning, I was lucky enough to get to hear Merlyn Gordon, Senior Product Marketing Manager at Webtrends, and Susan Etlinger, Analyst at Altimeter Group, talk about the current and (hopefully future) state of social measurement.
Read moreJanuary 29th, 2013
Filed Under: Customer Stories, Engage, Events, Featured, Streams
CTO Bruce Kenny and Sr. Director Emerging Products, Eric Butler introduced Streams and three Webtrends customers who worked with our developers to not only create the real-time event streams that we’re capturing behind the scenes, but also with our Digital Intelligence lab to create compelling visualizations to share with their entire company, and even their customers.
Read moreJanuary 17th, 2013
Filed Under: About, Analytics, Digital Marketing, Engage, Events, Featured, Optimization, Social, Training
Planning to go to Engage 2013? Be sure to sign up for our award-winning training immediately following the conference. Here are five quick reasons why you should attend a training course at Engage.
Read moreApril 18th, 2011
Filed Under: About, Digital Marketing, Training
DEAR REPORT MONKEY, My job is to tell the marketing department how their online campaigns are performing. Trouble is, no one listens to me! The other day, our VP asked me to pull together some numbers from one of our social media campaigns for the executive team. To be honest, the campaign was performing dismally,
Read moreApril 12th, 2011
Filed Under: About, Digital Marketing, Training
DEAR REPORT MONKEY, I’ve been a Webtrends administrator for years, and I know more about the tool than anyone else in my company. So I was thrilled when our marketing department asked me to teach them how to use it! However, it didn’t go quite as well as I had hoped. I had visions of
Read moreMarch 24th, 2011
Filed Under: About, Digital Marketing, Training
DEAR REPORT MONKEY, My company prides itself on “getting” data-driven marketing. We have it all: the right tools, killer integrations, fancy executive dashboards—but we’re missing the right people! Or person, in my case. That’s the problem. Since my company bought it all, I’m expected to do it all. But I’m swamped and I can’t do
Read moreDecember 7th, 2010
Filed Under: Digital Marketing, Training
DEAR REPORT MONKEY, I’ve been a marketing analyst in my organization for years, but I feel like no one really gets what I do. People are constantly asking me for raw numbers… as if a lone click-through rate tells you anything about good marketing! I have trouble sleeping at night and can’t escape the sucking
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