Innovation Showcase at Engage: Webtrends Streams!

January 29th, 2013
Filed Under: Clients & Partners, Company News, Featured, Measurement

CTO Bruce Kenny and Sr. Director Emerging Products, Eric Butler introduced Streams and three Webtrends customers who worked with our developers to not only create the real-time event streams that we’re capturing behind the scenes, but also with our Digital Intelligence lab to create compelling visualizations to share with their entire company, and even their customers.

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Report Monkey: Don’t Fly Solo, When You Can Have a Whole Team

March 24th, 2011
Filed Under: Company News, Measurement

DEAR REPORT MONKEY, My company prides itself on “getting” data-driven marketing. We have it all: the right tools, killer integrations, fancy executive dashboards—but we’re missing the right people! Or person, in my case. That’s the problem. Since my company bought it all, I’m expected to do it all. But I’m swamped and I can’t do

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Report Monkey: The Angsty Analyst

December 7th, 2010
Filed Under: Measurement

DEAR REPORT MONKEY, I’ve been a marketing analyst in my organization for years, but I feel like no one really gets what I do. People are constantly asking me for raw numbers… as if a lone click-through rate tells you anything about good marketing! I have trouble sleeping at night and can’t escape the sucking

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