No Clicks, No Leads

August 28th, 2009
Filed Under: Measurement, Optimization

One of the more obvious things to note, when trying to understand the value of a click, is that if no one clicks on your ad, there is no value to be measured. When evaluating the performance of the Paid Search portion of the Open Campaign, click volume immediately stood out. We selected generic online

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SEM and Understanding The Value of a Click

July 20th, 2009
Filed Under: Optimization

These are difficult times. We have all been beaten over the head with this notion and seen it hurt our bottom lines. But what can we do? In short, plenty. Paid Search, and online marketing in general, offers marketers the chance to get measurable results – the trick is to focus on the right ones.

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