One of the more obvious things to note, when trying to understand the value of a click, is that if no one clicks on your ad, there is no value to be measured. When evaluating the performance of the Paid Search portion of the Open Campaign, click volume immediately stood out. We selected generic online
SEM and Understanding The Value of a Click
These are difficult times. We have all been beaten over the head with this notion and seen it hurt our bottom lines. But what can we do? In short, plenty. Paid Search, and online marketing in general, offers marketers the chance to get measurable results – the trick is to focus on the right ones.